About Me

Alexander Buschek


I am Alexander Buschek, and I have been an IT professional for many years. I am passionate about Digital Transformation and the opportunities it will give businesses—especially SMBs. I am convinced that every business has to embrace Digital Transformation in one way or another in order to survive. The sooner a business starts its Digital Transformation, the better. To support this process, spread awareness, and share experiences, I started the Digital Transformation Blog.

Today, I am Senior Director, Analyst Medium Size Enterprise (MSE) at Gartner, helping Gartner MSE clients in finding the right decisions on Digital Transformation and Digitalization.

Until February 2019 I was CIO of Cherry GmbH, well known for their excellent keyboards and MX switches, who hired me because of my profound knowledge of Digital Transformation and Digitalization.

Until January 2018 I was CDO, and CIO of Braunschweiger Flammenfilter GmbH, an international valve manufacturing company that employs more than 500 people in several locations worldwide. My main responsibility is the overall responsibility of our digitalization, and IT development of the entire PROTEGO® Group.

Before joining PROTEGO®, I worked as an entrepreneur, consulting SMBs about their IT strategies, providing external project management, and overseeing various IT projects (e.g. ERP and CAD implementation and migration). Working with many SMBs gave me a deep understanding of this market.

I look forward to connecting with you about Digital Transformation!


Alexander Buschek