Alexander Buschek on 3D Printing and Generative Design

Digital Transformation is the biggest game changer in this decade, and perhaps in the next one as well. Besides the articles on my blog, I also discuss these topics via my YouTube channel. This first micro webinar that consists of five parts:

  1. General overview of what DX is all about
  2. Cloud technologies (this video)
  3. IoT, Internet of things
  4. 3D Printing / Additive Manufacturing, and Generative Design
  5. Digital Customer Experience, DCX, and Social Media

3D Printing and Generative Design

3D Printing (Additive Manufacturing) is yet another disruptive technology that will change manufacturing in the near future dramatically. Today ist used for rapid prototyping on a broad level. The future is already knocking at our doors:

  • Metal 3D Printing (e.g. SLM, Selective Laser Melting)
  • Printing of human tissue or organs
  • Even printing entire houses

Additive Manufacturing will allow us literally any shape, that subtractive manufacturing or casting just cannot do. In order to design these shapes, new design methods have to be used. Here, generative design comes in. In generative design we don’t start with the center line, as we used to. Instead, we give the computer parameters, like geometry constraints, forces, allowed stresses, cost, weight, etc. The computer then comes up with designs that we may never thought of.

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About Alexander

Alexander Buschek is passionate about Digital Transformation and the opportunities it gives businesses—especially SMBs. He is convinced that every business has to embrace Digital Transformation in one way or another in order to survive. The sooner a business begins its Digital Transformation, the better. He is the currently CIO of Cherry GmbH, world famous for their keyboards and MX switches. Before joining Cherry, Mr. Buschek worked for more than six years as CIO / CDO of Braunschweiger Flammenfilter after being an entrepreneur, consulting SMBs about their IT strategies, providing external project management, and overseeing various IT projects (e.g. ERP and CAD implementation and migration). Working with many SMBs gave him a deep understanding of this market.

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