Micro Webinar “Digitale Transformation für den Mittelstand” Part 2 | German

This video is the German version of my introduction to Digital Transformation, which focuses on small and medium businesses, in German “Mittelstand”. The goal of this video is to raise awareness about Digital Transformation, and provide general information of what we should expect from this far-reaching paradigm shift. It focuses on the German audience.

In the first part, I stated that digitalization is not new at all. I said that we need to catch up with existing technology in order to prepare ourselves for new ones. Cloud technologies will allow us to lower the complexity of our systems on premises, and will give us a new degree of freedom when it comes to mobility.

I also covered the Internet of Things (IoT), which will enable our products as well as our production.

In this final part of my German introduction to Digital Transformation, I cover three topics:

  1. 3D printing, or additive manufacturing (AM), will allow us to move from series production to individual manufacturing. Combining the advantages of both technologies, will allow us to manufacture shapes that weren’t formerly possible with conventional subtractive manufacturing—like milling, drilling, or turning.
  2. In order to fully leverage AM, we need new design methods. Generative design is a new technology; a computer aids the design process for the first time. CAD—computer aided design—was merely a drawing aid rather than a true design aid. In generative design, we give the computer various constraints—like geometry, weight, forces / stress, material, costs—and the computer comes up with a huge number of different designs. At this point, we pick the one that best fits our needs.

The use of social media, digital customer experience (DCX), is the last building brick in our digital transformation. Generations Y and Z will communicate in different ways than Gen Xers or even Baby Boomers. Understanding and using social media is key in this process.

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About Alexander

Alexander Buschek is passionate about Digital Transformation and the opportunities it gives businesses—especially MSEs. He is convinced that every business has to embrace Digital Transformation in one way or another in order to survive. The sooner a business begins its Digital Transformation, the better. Alexander was the CIO / CDO of Braunschweiger Flammenfilter and CIO of Cherry GmbH. Prior to that he was an entrepreneur, consulting MSEs about IT strategies, providing external project management, and overseeing various IT projects (e.g. ERP and CAD implementation and migration). Working with many MSEs gave him a deep understanding of this market. Alexander is now Senior Director, Analyst (MSE) at Gartner.