A few weeks ago Dr. Simon Bunjamin approached me and asked me for an interview about Digital Transformation, Digitalization etc. for PRODUCT INNOVATION a CIO-led learning community for manufacturers. I was happy to engage since I found that the quality of that platform was excellent.

Excerpt from the interview:

With many people using the terms digital transformation and digitalization synonymously, they actually do not have the same meaning. In this interview, Alexander argues that digitalization is an evolution over the time, leading to an increase in process efficiency. Digital transformation, however, is a massive paradigm shift moving beyond the evolutionary character of digitalization and optimization. Nonetheless, digitalization is a crucial part of the overall
digital transformation.

Alexander explains that the digital transformation is a necessary process to change businesses to keep up with
existing and emerging competitors. In addition to that, this interview gives insights into questions such as:

  • How to manage the change from digitalization to digital
  • What is holding companies back from going digital?
  • How to bridge the gap between today’s and tomorrow’s

You can download the full interview here:
Interview Digital Business Model Innovation (722 downloads)

I am highly interested in your opinion. Do you agree, or disagree? Write a comment with your ideas on that.

About Alexander

Alexander Buschek is passionate about Digital Transformation and the opportunities it gives businesses—especially MSEs. He is convinced that every business has to embrace Digital Transformation in one way or another in order to survive. The sooner a business begins its Digital Transformation, the better. Alexander was the CIO / CDO of Braunschweiger Flammenfilter and CIO of Cherry GmbH. Prior to that he was an entrepreneur, consulting MSEs about IT strategies, providing external project management, and overseeing various IT projects (e.g. ERP and CAD implementation and migration). Working with many MSEs gave him a deep understanding of this market. Alexander is now Senior Director, Analyst (MSE) at Gartner.