Speech at Agile PEP Minds, Berlin

Agile PEP Minds 2016

Agile PEP Minds 2016 Conference, Berlin, November 28/29 2016

I was invited to give a speech about Digital Transformation on November 28th, 2016. How does Digital Transformation influence the product design process? The conference was all about agile methods, which are well known in software development, and how they can be adopted to the product design process. Digital Transformation is definitely part of it.

My speech was given in German language. Here is a short excerpt of the speech.


Sandra Weigel

Sandra Claudia Weigel
Senior Manager Change Program at Adient Ltd. & Co. KG
❝ Interesting, inspiring, and thought-provoking speech by Alexander. He is really on top of Digital Transformation. It was a pleasure meeting him in Berlin.❞


Dennis Lemm

Dennis Lemm
Territory Sales Executive – Manufacturing Sales DACH, Autodesk
❝ This speech clearly pointed out different aspects of Digital Transformation in product design. I consider Alexander a thought leader in this field. Thank you for an exciting speech.❞


The presentation (in German) can be downloaded here: [download id=”370″]

Agile PEP Minds 2016 Presentation

About Alexander

Alexander Buschek is passionate about Digital Transformation and the opportunities it gives businesses—especially SMBs. He is convinced that every business has to embrace Digital Transformation in one way or another in order to survive. The sooner a business begins its Digital Transformation, the better. He is the currently CIO of Cherry GmbH, world famous for their keyboards and MX switches. Before joining Cherry, Mr. Buschek worked for more than six years as CIO / CDO of Braunschweiger Flammenfilter after being an entrepreneur, consulting SMBs about their IT strategies, providing external project management, and overseeing various IT projects (e.g. ERP and CAD implementation and migration). Working with many SMBs gave him a deep understanding of this market.